Owner: Was Dave Longaberger, now John P. Rochon
Overall Rating: 2.5/5 stars
Wondering if this is the right business for you? In this Longaberger review you will see what everything is about before you go back to your up-line (person who told you about this) telling them what your plans are.
It’s not the easiest decision to make when your presented with something like this, but it’s best you learn about something before getting involved, right?
You don’t want to hurt anyone’s feelings
You don’t want to lose out on an “opportunity”
The list goes on about what goes on in your head with MLM and I want to put your mind at ease so that you can make a better decision without letting any of this stuff get in the way.
I’m sure you will learn more than what Longaberger is, so sit back and enjoy this review of yet another multilevel marketing biz op.
What is Longaberger?
The Longaberger idea started in 1978 by Dave Longaberger. The family used to manufacture handcrafted wooden baskets before converting into a direct marketing company.
The family based business was then taken over by CVSL, Inc in 2013 and was spearheaded by John P. Rochon Jr. who has struggled with the company since then.
The company is now ran out of Newark Ohio with the headquarters built looking like a basket, which just so happens to be a fine piece of architecture.
They tried to have all its buildings look the same (shape of a basket), but with a constant shift, there wasn’t enough money to keep that going.
However, the company has struggled financially and there has been so many struggles along the way with trends changing and a lower demand for the products.
The company continues to do business with a very unpredictable future and several thousand independent home consultants.
Who This is For
Longaberger is great for anyone who is actually interested in these types of products and most especially into promoting them as a source of income.
If you’re just into the baskets, you might want to go to a store near you and find something that you like rather than joining an MLM just for the baskets.
You can always just buy the products from one of their consultants, which would probably be a better idea.
Obviously we have the hand crafted baskets, but there is also a new line of products all catered to the home with unique designs.
They now sell comfort foods, handbags, pottery, as well as a “Collector Club Membership”.
You are also given the option to personalize and design your own baskets, which is an added feature for its members.
There are many MLMs that are similar to this as they cater to the same markets and I’m sure you’ll find interesting as well.
Just a couple of other MLMs that you might like in case baskets are not the in thing.
The Price to Become a Consultant
You can always get the products alone, but of course the main reason behind everything here is the business and some multilevel marketing.
To get started it is actually going to be free, but that of course will get you nowhere.
To become an (Independent Home Consultant (IHC) you will need to purchase one of their starter kits before you can start selling the products to earn a commission.
- Business Essentials Kit – $89
- Business Essentials Plus Kit – $264
The business kits actually come with a 6 month payment plan if that is an issue for some of you that can’t afford the cost upfront.
The Compensation Plan
As an IHC you will get compensated for the sales that you make for the company, which is 25% from all sales generated from you.
Of course you will be able to make money for bringing other people into the company as IHC’s so you can expect to make more money in that department.
Pros & Cons
- Can make you money
- Has actual products
- Catalog is like a real magazine (if that counts)
- Is recruiting based
- Baskets aren’t as popular as before
Final Opininon of Longaberger
I actually like the business model and the fact that there are products geared for a very targeted market.
Unlike these cash gifting scams that get you to give money to other members without an actual product, that’s not the case here.
Baskets might not be for everyone, but I’m sure there’s still a demand for them and I would recommend this over any day job.
If you can see yourself selling baskets, then this might just be for you.
What I Really Think
I have been involved with several MLM companies in my life and I either found myself not liking the products or the company magically disappeared.
I used to think that network marketing was the only way for me to kick my 9-5 to the curb until I came across this thing called affiliate marketing.
If recruiting is not your thing, you might want to check that out.
Other than that, Longaberger is what it is and of course it’s not going to be for everyone especially if you’re not into direct sales.
Are baskets something you see yourself selling?
If you can say yes to that, then this might be for you.
Other than that, thanks for reading my Longaberger review!
If you have any questions or you’d simply like to add your two cents, feel free to do so in the comments section below.
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