The same question seems to arise from my readers on “how often you should post on your blog” and I can’t really give a definite answer as there just isn’t one.
So rather than blanketing the whole thing and giving one answer, I figured I’d break things up to show you how I would work with each situation accordingly.
First and foremost, not all blogs are created equal.
One niche requires a different style of work, while another would take a whole different approach to things.
There are many different things to put into consideration before you can even decide on how often you should post on your site so let me give you some advice on how you should go about adding content on your blog.
Through my experience of building out different niche sites, I have realized that there is an actual formula to this whole blogging thing and I want to share that with you.
So before you come up with a blogging schedule, you need to ask yourself a few questions and then you will know exactly how often you should blog.
How old is Your Site?
I used to think that this wasn’t such a big deal but it actually is.
Then again, it might have just been another one of Google’s updates that probably blind sided me.
Beginner bloggers will always see the smaller picture and even some seasoned bloggers will do the same simply because they didn’t test out a couple of sites like I have.
With a brand new site you can actually do a post a week and that will be perfectly fine.
Forget about rankings, let your site age, and focus on adding content on a weekly basis.
For a lot of beginner bloggers, they come out of the gate throwing out a post a day and sometimes even two or three.
Come month 3 and they come up with all the excuses in the world as to why they slowed down when it is most likely because they are not seeing any results.
Again, your site is very new and just needs to enjoy its childhood before it’s ready to start putting in the real work.
So if your site is young, a post a week will suffice until you reach month 3-7.
At this point, you can up it to 3-5 posts a week but remember to always remain consistent.
Once you hit that one year mark, that’s when you can really kick things into high gear and start posting almost everyday.
So if you have a new site and not a lot of time, this would be the schedule you need to follow.
What is Your Niche?
Another huge factor is the other sites you will be squaring off against.
Getting ranked with a new site is one thing but trying to accomplish that with everyone and their mothers in the same niche can yield even worse results.
Not to say that you shouldn’t blog on something just because there is too much competition but just don’t expect to be making $10k/month within your first 6 months of running that site.
Now if you are in some micro niche that has almost no competition, a new site can actually get ranked with 2-3 posts a week without that much age.
Not the biggest factor on how often you should blog but it does play a part.
How Much Actual Blogging Time Do You Have?
This is the most important one of all as this will really determine how much work you can actually put out.
You might be off for a whole week and pop out 10 posts and then go back to work and only pump out one post a week.
Figure out how your work schedule is going to be and then work around that.
You don’t want to do 10 posts this week and then one post the following week as that is not consistent at all.
For now just deal with what you have until you are able to do this full-time.
How Determined Are You?
Regardless of what your situation is, your work ethic will always be the key ingredient to blogging success.
If you are able to do 6 post a week then that is what I recommend to anyone, whether you have a new site or even a site that is 2 years old.
As long as you can keep up with things then you will definitely get ranked faster, get more traffic to your site at its early stages, and ultimately make money a lot faster than most.
So How Often Should You Blog?
As much as you can.
If you plan on making this your full-time job then you need to treat it like the business that it is or you just won’t make it.
Don’t bite off more than you can chew and focus on just one website and you should be good to go.
Getting off late or being too tired is no excuse to blog just once a week so if you really, really want this to work, you need to find the time for your blog.
Even if it is just 1-2 hours per day, you need to put in some type of work every single day until you start making money.
And even when you start making money you still need to keep working like you still haven’t made a single penny as it is very easy to roll back down the hill once you get comfortable.
Another piece of advice I can leave with you before I close out this post is exactly that.
Do not get comfortable.
Just like you would get complacent with anything else in life, you can very much lose focus really easily once the dough is rolling in so prepare for the time that happens as I’m sure a lot of bloggers go through the same cycle.
Other than that, I hope you can find it in you to treat your blog like a real business and blog on it like it was worth a million dollars.
If you can follow the few little pointers on this post, I can promise you that you will find blogging success.
Until next time, happy blogging!