Niche Marketing is something that about 90% of online marketers fail to understand. I want to show you how niche marketing is really done and how you can make money doing it.
Just like everyone else, I had a hard time understanding what a niche really was, until I read an article from one of the best online marketers that I have ever come across in my online career.
What is a Niche?
Let’s look into what a niche really is. I don’t care how you pronounce it, but if you don’t understand what it really is in regards to the online world, you are not going to make it.
A niche is nothing more than something that a group of people are looking for. Although it may sound really simple, it can be a lot more complicated than you think.
Being too Broad Sets you up for Failure
I remember when I first started with online marketing and I chose fitness as my “niche”. I already knew that everyone and their mothers would be trying to promote this, but I did it anyways.
Although that is a great topic and a very profitable, you are not going to make it if you think that “fitness” is going to be your niche.
Here are a couple of examples of how you can break down a niche even further and how you can make money without trying to compete with 10 million people.
Breaking Things Down
I can tell you that targeting the weight-loss industry is not going to be as easy as you think. Most people get into it because not only is everyone and their mothers into it, but it is very profitable.
Along with those key factors comes the crazy competition. Would that let me avoid this niche? Absolutely not! Here is exactly how I would break this down and profit easily from a specific group of people.
When people do their research (Google), they tend to do a lot more digging due to the fact that they can’t find EXACTLY what it is that they are looking for.
If someone started out with the search term “weight-loss”, I can almost guarantee you that they aren’t going to stop there.
Now here’s where you cash in and catch the buyer a lot later in the buying cycle. Let’s target a specific group of people and see how this works.
“Weight-loss for men over 50” <====== Very targeted
“Weight-loss for women after pregnancy” <===== Awesome niche
“How to lose weight without exercise” <===== Very Targeted
This my friend is how you target a niche and make money with it. Don’t get me wrong, you can still choose a very broad niche and make money with it, but this is the absolute easiest way to get free traffic online.
Guiding People in the Right Direction
As an online marketer, this is where you make your money. You offer the person on the other end some information they’re looking for and capitalize on it.
These people will find exactly what it is they are looking for and you will be rewarded for leading them to that specific product or service.
Not only are you avoiding all the competition at the top, but your chances are 100x better than going straight for the exact niche.
Don’t open a Chinese restaurant in Chinatown!
Your Niche Website
If you want to make money with niche marketing, you are going to need a website. Some online marketers will tell you otherwise, but I say you need one.
Not only is it inexpensive, but it is something you can use over and over and over again. And thanks to technology, building a website is a lot easier than you think.
There is no crazy computer coding that you have to deal with and everything is as simple as copy and paste. You can literally have a website up and running in under a minute. True story.
What do you think of this site? Not too bad for someone who has no computer skills huh? Well this is something that you can do too.
How You Generate Money
Most of you are probably concerned about making money and that’s about it. This is also the same way I fell behind with my business and is something you need to NOT do.
Making money with niche marketing is a lot easier than you think, and it is nothing more than putting a link on your site, directing people to a product.
You are not cheating, you are not lying, and you are doing nothing more than guiding them to something they were going to buy in the first place.
Once they click on your link, they will end up on the actual product they are looking for and your job ends there. Pretty simple right?
Getting Started – The Right Way
I can tell you that the training for niche marketing can be found for free online, if you tried to find it. The thing is that it is not going to be easy.
I have seen way too many online marketers try and go at this on their own, just to come up empty handed. The key to this business is not only going to be the training, but also the support.
If you don’t have someone to guide you in the right direction, you are going to encounter a bunch of problems and then you’ll join the rest of the failed online marketers.
I hope you can fully understand how money is made with niche marketing and hopefully you don’t let this once in a lifetime opportunity pass you by. Take advantage of what the internet hast to offer and start making some real money!
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