I can’t stress about how much fitness is not only the hottest topic these days as everyone is not just looking to get or stay in shape but it is also a way to connect with others in something that millions of people find to be interesting.
Another thing I can’t stress is how many people are online looking for the same exact thing.
Whether it’s to get back in shape, lose that tummy, or simply eat healthier, there is a huge market no matter where we go but nothing is as big as this thing called the world wide web.
Combining these two things together is the recipe for a solid business that I’m sure anyone can do.
Let me just tell you that I am in no way, shape (literally), or form the perfect candidate for teaching you how to lose weight, but as a full-time online entrepreneur, I can definitely take that passion of yours and turn it into money with the knowledge that I possess.
So if you’re looking to make a nice little income online as a fitness instructor or even just sharing your passion of fitness, you might want to pay attention.
Fitness + the Internet = Cha Ching!
I can’t even tell you how many gyms and fitness type establishments are in the little area I live in.
Starting anything fitness related here would be like asking to work harder and make less money.
I’m not saying it won’t work but after being in the military, the whole “work smarter, not harder” deal has stuck with me and that is why I have turned to the internet to make my living.
What I am trying to say though, is that you should not limit yourself to the amount of people and watered down opportunities within your area and take advantage of the MILLIONS of people who are all at your fingertips.
The numbers are insane but there is a lot more that goes into such a simple idea and that is why I have created this post.
Let me show you how you can succeed as a fitness coach in the online world.
Step 1: Find Your Target Market
Fitness as a whole is beyond broad and diving into that alone is not going to do you any good.
This is one situation where you don’t want to be the jack of all trades.
You can be Mr. know it all but you definitely don’t want your business to cater to anything and everything.
When it comes to making money online, you want to pick a very specific area from which you can cater to a very specific group of people.
How do you do this?
You simply narrow down your niche and figure out what aspect of fitness you are really passionate about.
This can go down to as far as even a specific body part and requires you to do some thinking outside the box.
- Exercises for women over 50
- Ab workouts for busy people
- Weight-loss for teens
- Running shoes for people with plantar fasciitis
- How to play tennis
Do you see where I’m going with this?
Fitness as a whole can cover so many different things and this is how things can become overwhelming, especially for a one man army.
By doing this, you are not only making less work on your part but you are also grabbing that group of people who are looking for something very specific.
This also allows you to be “the expert” and gain that trust from Google, who will soon be the one to write your checks, which I will be getting into a little bit later.
Step 2: Grab a Piece of Online Real Estate
Every business owner is going to need their own space, whether it be on or offline.
Unlike a traditional business that requires you to rent some space and spend thousands of dollars on overhead alone every single month, you need nothing more than a simple website.
This soon to be website of yours is going to be your place where you provide this chosen market of yours what they need, which of course is going to be whatever you decided to go with.
If you’re thinking that you are not some coding expert and you can’t build your own website, let me just tell you that it only takes a couple of clicks before you have something that you can call your own.
This isn’t 2010 where creating a website was only for those that knew a little more than the average computer person as times have definitely changed.
On top of that, you can own your very own site for less than $15 for a whole year and with sites like Site Rubix, you can even have one for free!
Checkout this handy dandy little tool and see how you can get your free site within seconds from now.
Step 3: Create Content
Every website has content and I’m sure you know that.
Whether it be blog posts or videos, it is going to need some type of content.
For me, I like a little bit of both as I don’t like being stuck with just one.
Heck, you can even start your own vlog, but that is something that we can save for another day as that is another animal in and of itself.
For now, let’s focus more on the aspect of blogging as that is my main source of content creation, just like I am doing here.
Back in the day I always looked at a blog as a way for people to tell others about their lives but after doing some research, I learned that it was a lot more than just that.
I’m not saying you can’t do that but by adding a marketing strategy, you can make a crazy income for doing something so simple.
For you, it will be on that same fitness topic you decided to go with and that is what you will focus on populating your site with.
There is a lot more that goes into this and that is why there are sites like the Wealthy Affiliate, which will show you how to create this content along with the rest of the steps to making money online as a fitness coach.
Step 4: Monetization
It’s kind of pointless to put in all the work if you don’t have a monetization strategy down.
The first monetization method is always going to be advertising as that is the way most businesses are ran in the first place.
Advertise my site and I will pay you.
This is definitely a way to do things and with things like the Adsense program, making money thorough advertising is a lot easier than it is in the real world.
By adding a simple code to your site, you can start making money just by having others click on those ads.
Then you have sites like Monumetric that allows you to make money just from people landing on your site.
Talk about easy money, right?
You can then throw in some affiliate marketing and you, my friend are in business.
By partnering up with Amazon and thousands of other online retailers, you can make money when people simply use one of your links to make a purchase.
Just another awesome way for you to make money with that same simple website we spoke of earlier.
All this can be great but without any sort of traffic, it might all be for show, so let’s get into how we will get people to visit your new business.
Step 5: Get the Word Out
In the online world, “getting the word out” can be done in many different ways.
For most of you, advertising is probably the first thing that comes to mind and that’s not a problem.
The thing about this thing called the information age is that it allows us to obtain free and super targeted traffic.
Have you ever Googled anything?
I’m sure you have and that is probably what landed you on this post in the first place.
By having that website, you are now able to tap into some search engine optimization (SEO) and start capitalizing on something that everyone and their mothers are doing in the first place.
“How to bake a cake”
“How to make money online as a fitness coach”
At the end of every search there is a website that is fighting for Google’s trust to get ranked.
If you take a look at the screenshot below, I did a search for “how to get in shape” and Google provided me with a bunch of different results from different websites that have what I was looking for.
For you as the online fitness coach and now online marketer, your goal would be to get your site ranked in one of these top positions so that you can make money from one simple search over and over and over again.
Imagine if you had just 10 articles that were ranked that brought your site thousands of visitors?
You will be making more money than your day job and I’m not even kidding.
Then you can get into things like social media, which is another great way to getting free traffic as well as paid, if that’s the route you want to take.
In the end, all this traffic is what will make you your money, so mastering this is going to be key to your success as an online fitness coach.
As you can see, not only is making money online as a fitness coach pretty simple but it is the cheapest startup you will ever find out there as I’m sure you know how much it will cost to start a real business.
So if you are looking to make money online with that passion of yours, this is the route I would take.
I’m sure you’ve seen people making thousands of dollars on the internet and believe it or not, this is one of the few ways that they are doing it.
If I can make my living online through a simple website and some content, I’m more than certain that you can and will do the same.
For more information and even some 1 on 1 coaching, you might want to join the amazing community over at Wealthy Affiliate as that is the same exact place that taught me how to be the stay at home dad that I am today.
If you have any questions please feel free to leave them in the comments section below and I will get back to you as soon as I can.
I hope that this post has helped you in one way or another and good luck in your new business venture.
Thanks for reading and don’t ever let anyone tell you that real money can not be made from the internet.
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