Duh Dun, Dun Nana!! Pinterest is in the Marketing Tool Box!!
Well, it should be in the marketing toolbox. If it’s not, then you are missing a huge slice of clientele.
In today’s marketing, we have entered a new era – Visual Marketing.
A customer’s attention span is becoming more and more short by the day. You really need to captivate your audience within the first 7 words of your articles, first 5 seconds of your videos and at first glance of your photos. If you don’t, then you lose them.
That’s just the reality of it.
Well, Pinterest is here to help.
“[A] social network that allows users to visually share, and discover new interests by posting (known as ‘pinning’) images or videos to their own or others’ boards (i.e. a collection of ‘pins,’ usually with a common theme) and browsing what other users have pinned.” – Infront
Smart marketers will make engaging videos and photos, connect them to blogs, landing pages or websites and pin them into Pinterest with keyword tags.
Sounds complex but it really isn’t
It’s a lot easier than you’d expect.
If you look at the statistics, you’ll find that Pinterest became the “next hot spice of life” fairly quickly. What does that mean to me? It’s user-friendly and it works.
To begin, just create a Pinterest Business Account. After that, connect with other “like-minded” or
Follow other “like-minded” boards and begin connecting with fellow “Pinners”. Just like on Twitter, you get followers by following.
Start pinning relevant, engaging content on a regular basis (daily is recommended) and watch how people will slowly become more and more interested in your boards.
**NOTE: If you want a board just for you and not your business, feel free to create a private board. Or, if you have several different companies, just create a board for each business. I love this ability vs using Twitter!
Harness The Power To Market Your Product or Services!
You have to trust in the popularity and outline of Pinterest. What I mean is learn how Pinterest does things and go with it.
Don’t try to reinvent the wheel.
Build a strong strategy for your business and you should also build a strong strategy that fits for your target market.
For example…
Nordstroms.
Yes, Nordstroms.
Nordstroms follows the design and flow of Pinterest, they don’t force their “products” onto their followers and they pin in Pinterest, as well as post pins on their website.
Thru research, I have found that Nordstrom has around 4.5 million followers on Pinterest and over 80% of those followers are interactive with Nordstroms “Call To Action” pins, fun pins and product pins.
You can do the same. If you thread your Pinterest into your website and pin relevant fun content in addition to your sales content, then you’ll attract a more interested crowd and build a larger brand awareness.
Promote Your Product by Sharing Your Lifestyle.
Fashion, food, music, crafts, etc. Use these interests to help promote your products and services.
Are you a painter? Do a “speed thru” video of you using a specific kind of brush or paint and pair the video with a blog reviewing the product. Then, have that pin link to your gallery for for painting purchases.
You can even take it one step further and become an affiliate for the brushes or paint and earn a little cash when people buy through your link.
Use the most popular topics of Pinterest and see where it fits into your service or product’s uses. Get creative and have fun with it!
You can Partner with Other Guest Pinners.
This is another great technique for promoting your products and services. Partnering with other guest pinners is an option called Pinterest Group Boards.
By using these boards you can easily exchange a tag with the other guests and invite them to contribute to your pins.
All activity between you and your guest pinner will be visible to yours and their followers. Can you say “Brand Awareness and Exposure?!”
Respect the Followers.
You work hard to bring in those followers and your followers are the backbone of your marketing strategy. Without them, you have no exposure, no brand awareness and (more than likely) no sales.
Once a month or so, make a post detailing your appreciation or host a drawing to feature one of your followers’ boards on your Facebook or Blog.
Your Pins.
So, obviously you’re going through this article thinking “Wow, I need to get in Pinterest!”. Well, that means you’re going to want high converting, targeted Pins.
If you join a couple of boards, you will see how creative and interesting these pins are. You will have so many that you don’t know which to click on!
Search Results
To increase the chances of showing up in Pins search results, include the keywords you want to be found for as early as possible in the description of your pin.
To find out which words people are using when they search for something on Pinterest, all you have to do is type words related to your industry in the search box and popular suggestions automatically pop up.
When I type in the word kitchen, autosuggestions like kitchen cabinets and kitchen décor pop up.
Board Titles
Put Keywords in your Board Titles! This will allow you to show promidently in under the board search option.
For example, a Party Planning company can have different boards titled “Baby Showers” or “Pikachu Party”, etc.
These boards would be compiled with pins pertenant to that topic and the Keywords will help the board be found faster.
Pin Consistentaly
Same concept as Twitter! The more you pin relevant and good content the more you’ll be seen.
If you find yourself short on time, aim to pin 5-10 items a day. But if you do have the time and want to aggressively grow your Pinterest presence, then pinning 20-25 items a day is the best way to go according to Ahalogy, a Pinterest content distribution network.
But don’t pin 20 pins a day for a week straight, and then nothing at all for three weeks. Pin on a daily basis when you can.
Pin at Optimal and Different Times of the Day
Not every follower is on at the same time. Pin at different times and see when your max followers are on. Try to pin during peak and busy times but also throw in a few pins during slow hours.
Pinterest is up 24/7 and there are pinners searching at all times of the day and night. Pinning at different times helps you get found easier and gain more followers.
Look into getting a Hootsuite to help schedule your pins so you can be pinning, even when offline.
The Wrapup
The ultimate lesson in the article is that your business needs to be on Pinterest! If you’re not, you’re missing a huge part of potential followers and customers.
When I first started my online business, I was not into any type of social media. I had a Facebook account, but didn’t use it.
I didn’t think I needed a Pinterest account either and that only put me behind my competition. If you don’t have a Pinterest account, now would be the perfect time to at least get one started. Cheers!
– John
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