As an Amazon consultant, your work should be geared towards helping sellers develop a plan that will work for them.
It is not the easiest job and it requires a lot of online marketing knowledge. For some people it is worth the pay, while others would rather create their own online business.
There aren’t many legitimate work from home jobs and you’ve probably seen enough multilevel marketing “opportunities”.
Working for the biggest online retailer might be a great fit for you, if of course you fit the right criteria. Want to learn how to become an Amazon consultant?
An Amazon Consultant…
…should be able to provide the following services:
- Product Sourcing
- Amazon SEO
- Shipping and Packaging Information
- Managing the inventory
- Feedback Management
- Business and Sales Taxes
One of the most challenging parts that new sellers encounter is finding the right item to sell. An Amazon consultant helps a seller decide what to sell putting into consideration a few factors like whether the products would be profitable.
If they haven’t started selling yet, a consultant can show them how to source products domestically or internationally as well as how to go about with logistics and handling international exports.
As an Amazon consultant, you must know how to list the products quickly and how to rank products on search results for the keywords that help the products sell more. Different components that a consultant must consider include:
- Important Information – Title, Brand name, and UPC code
- Offer – Seller SKU, Condition, Price, Sale Price
- Description – Bullet Points, Text description of the product
- Keywords – Search Terms, Platinum Keywords, Intended Use, Target Audience, Subject Keywords
- More Details – MSRP, Product Dimensions, Shipping Weight, Package Dimensions
An Amazon consultant must know how to rank products for specific keywords. A consultant’s aim is to grow your sales for each product through organic search which means less money spent on marketing and advertising
This is what Amazon says about their product search system:
Search is the commonest way used by customers to locate products on Amazon.com. Customers search by entering keywords, which are matched against the search terms you enter for a product.
That means that, Well-chosen search terms raise the product’s visibility and sales. The number of views for a product detail page can increase significantly by adding just one additional search term – if it’s a relevant and compelling term.
Factors such as price, availability, selection, and sales history help determine where your product appears in a customer’s search results.
In general, better-selling products tend to be towards the beginning of the results list. As your sales of a product increase, so does your placement.
When customers search a term and click on your listing and then purchase your product, this shows that the search term matches the customer was looking to purchase. The higher the conversion rate, the higher your product will rank
Images are an important part to ranking. High resolution and several images will help customers better understand what they are buying.
Buyers are looking for a good bargain and a low price is more favored over a highly placed product.
If you do not have product in stock or enough to fulfill the increased amount of sales, you will not rank high.
The keywords that are listed when you create a listing will influence the search.
There are several areas that should have consistent keywords:
- Brand and description
- Product line
- Material or key ingredient
- Bullets and Description
- Search Terms
- 50 characters
- Do not repeat words
- Commas ignored
- Quotes unnecessary
- Multiple variations of the same word is unnecessary
- Common misspellings is unnecessary
- Order of the search terms may matter
- Include synonyms or spelling variations
- Don’t use stemming variations: hat/hats
- Sales Rank
- Other Factors
- Seller Name
- Parent-child products
- Manufacturer Part Number
- Filter Fields
- Eligible for free shipping
- Average customer review
Having high quality images within Amazon’s guidelines is crucial to selling products. A consultant should use a high resolution DSLR camera and software to create a white background, which is part of the imaging guidelines.
Amazon FBA, which stands for Fulfillment by Amazon, is an outstanding service provided by Amazon. They store products at their distribution centers, they package and prep and ship products when orders arrive, and handle most customer service questions.
However, preparing your products to be FBA ready can be a complicated task. As an Amazon FBA consultant, it is very important to make use of the Amazon FBA. Some of the tasks associated with Amazon FBA include :
Process for Packaging – There is a certain way that Amazon prefers their products prepped, which we are experts at implementing.
Shipping Plan – Each order that gets sent to fulfillment centers creates a unique shipping plan with different amounts of each SKU going to different fulfillment centers
Prep Guidance and Hazardous Materials – Certain products that contain hazardous materials, heavy, or sharp objects require certain unique packaging.
Labeling Products – Each SKU has a unique UPC associated with it. When a product is listed on Amazon, they create an ASIN. An ASIN sticker needs to be placed on all of the products before they are shipped.
Labeling Shipments – Each box that contains the products being sent to the fulfillment centers needs to be labeled correctly.
Keeping track of your inventory is a vital part of running a successful ecommerce store. A consultant should be able to help the seller develop a process for keeping track of the following factors:
Assess Status – Whether or not a product is available or suppressed and correcting the status
Availability – How much inventory a seller should send to Amazon and how often they should send more.
An Amazon consultant should be able help run reports to see exactly what products are ordered. This will help determine which products are selling well within Amazon. You will be able to make better fact based decisions in order to run a better, more profitable store.
Keeping a healthy satisfaction is crucial for having an Amazon account. Amazon wants their customers to have the best customer experience possible. They will not hesitate to ban your account if you abuse the service. A Consultant should be able to help a seller monitor customer feedback.