Some people have a really hard time picking a niche when they decide to take on the wonderful thing called affiliate marketing. Shouldn’t it be as easy as, find a passion, create a website, and make money? Obviously not the case for most online marketers.
What is a Niche?
First of all I’d like to give credit to a very good buddy of mine (kyle) for giving me a very clear understanding of what a niche is. Without his expertise, I would’ve never really understood what a niche is.
A niche, is simply a targeted group of people, who are looking for something and not just something, but something very specific.
When you first start out online, you would probably target a very broad niche, which is completely normal, so don’t go thinking that you don’t know what you’re doing.
I’m Still Lost, What is a Niche Again?
At this point, you’re probably still trying to understand what the heck I was talking about. You probably had that “aha” moment and then you actually thought about it and realized that you’re still lost.
Here is how I would break down a topic to find my niche.
For example, you would think that “dogs” would be a niche, but to me, that is just a topic. Even if you broke it down just a little more with something like “dog training”, I would still consider that a “topic”. Are you seeing where this is going?
Now let me show you what a niche would be exactly and this should give you the best understanding of what a niche really is.
This example may sound a little weird to you, but believe me, it is very targeted and there is a big “group of people” (millions) that are looking for this exact thing and a lot more.
“How to train a Jack Russell Terrier”. This is a great niche and is very targeted with not too much competition. With this specific niche, you can find the lowest competition keywords and still get ranked in Google fairly easily.
For most of you, that definition will really help you in finding your niche and should make you understand what it really is. Read more about Targeting a niche, and you will see that a niche can be many things.
Are you grasping the whole niche concept or are you still wrapped up around “topics”?
What About the Money?
Worry about the money now and trust me, you will get no where. Focus on writing about your niche, and you will see how online marketing is really done. Content, content content! That is what will make you money.
I’ll admit, when I first started, I was too busy worrying about the money and I actually gave up. I got back online and got trained by the best in the business and boy did things start to fall in place.
Your niche DOES NOT need to be about selling, buying, or making money. Talking about skateboarding or making some kind of arts and craft website is totally a great topic. Now break that down, and let’s find that niche that WILL make you money.
Are you Truly Passionate About your Niche?
Too many people worry about the money and end up choosing a niche that they don’t know much about.
Remember that in the end, you are blogging for a real person, and this person will see how passionate and knowledgeable you are about your niche, so please pick something that you can go on and on about.
If you’re passionate about photography, break it down, and get at niche that targets “a group” in photography. Remember that “photography” is NOT a niche, it is a topic. “Best camera lenses”, would actually be a niche.
So target the best camera lens by doing reviews on different camera lenses and products related to them.
ANY Niche can Make Money
You can ask anyone that has done this (who actually makes money) and they will tell you that any niche is profitable. I don’t care if it’s about “How to make a dog stop biting things” or “How to do arts and crafts”, they all have a market and a big one at that.
Remember guys, the internet has billions of users every single day and not every single one of them is looking for a specific product. If you break down these people by 1% and you tag them to a specific niche, how many people do you think that covers? Millions and millions of people!
So when you think that your niche is not a money maker, think again. I actually thought that way when I first started online and it took me FOREVER to find my niche. Now, I can show you that any niche can work!
I hope this article helped you understand what a niche really is and how running an online business is “the best thing since sliced cheese”. Please leave a comment and let me know if this article has helped you or if you need e to hold your hand and find you your niche. Cheers!
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